Makeup can boost our confidence and make us feel like the best version of ourselves. It is commonly worn but just as commonly misunderstood! But help is at hand. There is more information available than ever before on how to create and achieve professional makeup effects at home. We should start by identifying the most common makeup mistakes, and learning how to avoid them.
The Wrong Foundation
This is perhaps one of the most common of all makeup complaints. Taking a tour of any makeup counter makes it easy to understand why it’s easy to get foundation wrong. There is just so much choice. It is hard to know where to begin with shades, formulas, finishes and more. They key is to know your skin type first to narrow down the choices. Avoid foundations that claim to add “glow” or “hydration” if you have an oily skin for example. Choose a matte or long-lasting finish. Ask for a shade to be tested professionally on the counter or check it against your jawline. It is rarely accurate to test a foundation shade on your hand or wrist as was previously instructed. Our hands, wrists, necks and faces can often be different shades due to sun exposure. Don’t be tempted to select a foundation that is several shades too dark. Even if you like the tanned look, the effect is usually heavy and unflattering. Aim instead to always be the correct shade of foundation but then warm up or darken the complexion with bronzers and peachy blusher. It is also essential to choose the right coverage of foundation. Don’t be tempted to layer it thickly if you only have a small problem area or a few blemishes. Target those areas and leave the rest with a light layer of coverage. The overall effect will be far more natural and fresh.
The lighting is a common discussion point in photography but what about everyday life? When it comes to beauty, we should try to be aware of the light we are likely to be in. If it is high Summer and outdoors, natural lighting will be harsh. We should adjust our makeup coverage accordingly. Heavier makeup will look harsh and cakey in strong lighting, and shimmer will be amplified too. We can easily get our makeup look wrong if we begin it in artificial light but then wear it in natural light, for example. And vice versa! Pay attention to both the time of day and the season in which you will be wearing your look. Winter cheek makeup can afford to be a little brighter and more shimmery than Summer, for example, as the natural light is dimmer. Pay attention to this secret rule and your makeup will instantly look more flattering and professional!
It is important to only apply as much makeup as you have time to do well. We can often be left wearing a poor makeup look if we have tried to do something time consuming in a short space of time! A smoky eye must be well blended, for example. A winged eyeliner should be crisp and symmetrical. If you only have five minutes, don’t be tempted to try to slap on a look that should really take half an hour. Go for a fresher face instead with just a few easy products. Even with less makeup, if it is well applied and not rushed, you will look amazing.